SEO is not a bad thing when you consider all the potential benefits, and not to mention that you can make tons of money, possibly. You know how long this game has been going on, and it really has been like a war between online marketers, businesses and Google/Bing/Yahoo. But in the past few years, SEO has gone more complex, thanks to the changing search engine algorithms. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. So if you are new and raring to go, then have a seat and enjoy the following discussion.
You cannot have Flash on your site, or should not, if you want to rank very highly as it is a definite no-no. What this will do is just really mess up how your site is crawled and may even prevent some pages from being crawled. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. You do what you want in this case, so we just wanted to make you aware of this fact. Understand that your keywords are the backbone of your SEO campaign, and if you can find the right keywords, then you can achieve the traffic that you're aiming for. Do some extra reading and study about this so you know which types of phrases you want to rank for. The more targeted your keyword phrases, then easier it will be all across the board in your marketing efforts. The rule of thumb is that the more words in the phrase, the more narrow your focus and targeting becomes.
There are lots of methods for getting backlinks to your site from various social media sites. But do not just throw a link on any social media page because if there are thousands than the PR to your site will be next to nothing. So when you regularly put out your links through social media, you will have an advantage SEO wise. Besides this, you'll also generate direct traffic through these social sites, but just make sure you're adding quality content, and not spamming. SEO is another area in which the knowledge builds on itself, and that means the basics are very important. But if you decide to overlook that point, then your results will not be very good. Doing this the right way means you will need to have some patience while things are happening in the background. We did not come close to covering everything you need to know, so that means you have to do more learning.
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