If you are willing to put a serious effort into learning and implementing SEO, then you can set yourself up for life. As you can imagine, all kinds of things can go very wrong when you are just getting started or you do not follow proper procedures. You will not ever see the glory of what is possible if you skip the basic knowledge. We know you will not be too happy if you have to undo your work just to do it again, the right way. This article is really for those who are new to IM and SEO, so let's get into the meat of the matter.
Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. What this will do is just really mess up how your site is crawled and may even prevent some pages from being crawled. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. You do what you want in this case, so we just wanted to make you aware of this fact.
Don't ignore the importance of internal link building because linking back to your own content can give you a huge boost in the search engines. You probably have been to Wikipedia, and did you pay attention to the way they do internal linking? You can easily see why you need to know how to do this way before you begin adding content to your site or even starting it. The more internal links you're able to create, the better it is.
Adding a sitemap to your website or blog is crucial because search engines lay extra emphasis and importance on the sitemap. It guides the search engine spiders around your site, and helps them index all the pages of your site. You will likely be using a blog platform such as Wordpress, and there is a great sitemap plugin available. Chances are that without a sitemap, your site won't even get indexed! You have probably heard of sitemaps, even if you are totally new. There's a lot that you can get out of SEO if you simply know how to focus on the basics. This is an area in which you cannot do things poorly and expect to rank well. Do be careful any time you read something that says you can get to the top in less than a week. Even though there is much to understand, none of it is hard to grasp or even do, and that is key to realizing.
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